Oregan Networks' Middleware Solution Ready for Home Entertainment Products Designed to DLNA® Networked Device Interoperability Guidelines
The company underscores the importance of standards-based home networking in proliferation of consumer connectivity and growth of legal movie downloads.
London, 22nd August, 2007 – Oregan Networks, a software technology and services company specialising in solutions for low-power consumer electronics has announced that its white label middleware solution has been successfully implemented in a wireless video streaming device that was recently certified by DLNA® (Digital Living Network Alliance[SM]). This DLNA Certified™ device has been branded and certified by one of the world’s largest Consumer Electronics (CE) brands and features ‘plug and play’ interoperability with PCs, smart phones and other home media hosts designed to DLNA Guidelines. Oregan’s software module enabling such home media interoperability is an integral part of the company’s complete set of software components, which allows consumers to access Internet-based or personal media on TVs.
Work is underway with Oregan’s customers, spanning from broadcast cable and satellite to leading retail CE brands, to incorporate media sharing functionalities inside a variety of device form factors and classes. Based on analysis of market requirements, Oregan envisages that flat panel LCD TVs, mobile handsets, gaming consoles and carrier-distributed Set Top Boxes are likely to be the main device categories to offer home networking technologies and facilitate the mobility of digital media.
Highlighting the vision of the company, Oregan’s CEO Mark Perry said: ‘We see a wide adoption of home networking standards as a sign of a new trend: the home networking market will gradually cease to be the exclusive domain of intricate and costly custom-installed systems and transition into the category of ‘popular technology’ where the end consumer is ultimately in control, and household devices can be purchased and easily added to the home network.’
He added, ‘Oregan believes that the ability to access purchased and user generated content on any TV screen in the home network will also positively affect the popularity and consumer confidence in internet video services, such as LoveFilm and BBC iPlayer in the UK and Amazon Unbox, CinemaNow and Movielink in the US.’
Oregan Media Browser enables home networking capabilities as defined by the DLNA, a technology alliance that is focused on delivering an interoperability framework of design guidelines based on open industry standards to complete the cross-industry digital convergence between digital home devices. The DLNA Guidelines provide vendors with the information needed to build interoperable networked platforms and devices for the digital home. The digital home vision of DLNA integrates the Internet, mobile, and broadcast networks through a seamless, interoperable network, which will provide a unique opportunity for manufacturers and consumers alike.
Oregan Media Browser may be embedded on CE devices at time of manufacture or installed as a retro-upgrade by the consumer on platforms that already run the Oregan Media Browser software framework.
Due to customer confidentiality, the name of Oregan Networks’ CE customer is not announced in this press release.
Industry Analysts Quotes
Strategy Analytics, Inc.
‘Four years after its formation, the Digital Living Network Alliance (DLNA) and its members have made good progress on the complex technical issues associated with creating and implementing horizontal interoperability across a wide portfolio of connected digital media devices. With Oregan’s standards-based software inside, not only should devices be easier to use, the lower development and support cost savings could eventually be passed on to the end consumers. Overall, manufacturers and service providers will benefit from shortened product development cycles and reduced device return rates – which were the main concern with the first generations of home networking devices and proprietary systems,’ said Peter King, Director of the Connected Home Devices Service at Strategy Analytics.
ABI Research, Inc.
‘The home network is transitioning from a data-sharing platform between PCs to one that enables distribution of rich media around the home to a variety of devices. Standards based solutions that enable media streaming over wireless and wired technologies, such as that from Oregan Networks, will help power this transition as more consumer electronics vendors look to incorporate IP based distribution of content,’ said Michael Wolf, Research Director of the Digital Home practice at ABI Research.
About Oregan Networks Ltd.
Oregan Networks provides lightweight “white label” media browser solutions for retail consumer electronics and carrier grade IPTV appliances, enabling delivery and sharing of Internet video, music and photos. Since incorporation in 1997, over 3 million units of Oregan’s software have been licensed to leading global brands, including Sony Computer Entertainment, Philips Consumer Electronics and NTT. The company’s headquarters and primary R&D center are located in London UK, with branch offices in USA, Japan, Korea and Taiwan.
Oregan Networks, Oregan and Oregan Media Browser are trademarks of Oregan Networks Ltd. All other trademarks or registered trademarks are the property of their respective holders. DLNA® and DLNA Certified™ are trademarks, service marks, or certification marks of the Digital Living Network Alliance.
Media and Corporate Relations ContactMilya Timergaleyeva