Sony PlayStation 2 console has been leading the video gaming market since its launch in March
2000. Phenomenal success in its first two days on sale in Japan, when the machine sold a
record-breaking 980,000 units, reverberated throughout PAL television standard territories with
over 16m units sales, and in North America, where sales figures exceeded 21m by August 2003.
In 2001, Sony Computer Entertainment Europe (SCEE) adopted the strategy for taking the
PlayStation 2 gaming console online and providing the end-consumer with network gaming
experience. The market forces indicated a favourable combination of broadband adoption and
growth of online interactive entertainment. |